{"id":3483,"date":"2017-03-30T08:43:53","date_gmt":"2017-03-30T08:43:53","guid":{"rendered":"https:\/\/mediastoresupport.live-website.com\/?p=3483"},"modified":"2020-04-14T10:53:56","modified_gmt":"2020-04-14T10:53:56","slug":"the-campaign-tool-effortless-custom-email-newsletters-2","status":"publish","type":"post","link":"https:\/\/mediastore.support\/?p=3483","title":{"rendered":"The Campaign tool: effortless custom email newsletters"},"content":{"rendered":"<h3>The Campaign tool: introduction<\/h3>\n<p><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-plus-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i><em>If you would like to add the Campaign tool to your platform, please contact us for pricing and further information.<\/em><\/p>\n<div id=\"attachment_2609\" style=\"width: 310px\" class=\"wp-caption alignright\"><a title=\"Default view of the Campaign tool. Links to templates and campaign creation are highlighted.\" href=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.52.19.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2609\" class=\"wp-image-2609 size-medium\" src=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.52.19-300x252.png\" alt=\"\" width=\"300\" height=\"252\" srcset=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.52.19-300x252.png 300w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.52.19-1024x859.png 1024w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.52.19.png 1239w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2609\" class=\"wp-caption-text\"><i>The Campaign tool<\/i><\/p><\/div>\n<p>The Campaign tool is an email newsletter service that helps\u00a0engage your audience and attract new customers by creating promotions or offers to share with your customers or subscriber lists. In just a few minutes you can create a professional-looking email with an offer to draw new clients. The tool also allows you to track the results of your campaigns with easy-to-read reports and stats.<\/p>\n<p>Crucially, the Campaign tool leverages your <em>Contacts<\/em> <a href=\"\/?p=3341\">Groups<\/a>, filled with email addresses of your registered users as well as any further contact data you have entered, so there&#8217;s no need to handle a separate database of recipients &#8211; they will simply sync over from your MediaStore platform.<\/p>\n<p>Once you&#8217;re set up, login to the Campaign tool using the credentials specific to the tool which will be supplied to you upon signing up for this service: <a href=\"https:\/\/mediapeers.createsend.com\/\">https:\/\/mediapeers.createsend.com\/<\/a><\/p>\n<h3>Creating an email template<\/h3>\n<p>There are a few ways to create an <strong>email template<\/strong> for the Campaign tool:<\/p>\n<p><strong class=\"wp-image-2009 size-medium\">Build your own template using the Campaign tool\u2019s WYSIWYG template builder<\/strong>: the template builder provided by Campaign Monitor is an easy way to build a template without prior knowledge of HTML or the necessary special newsletter HTML tags. Although it is\u00a0a very effective tool, be aware that it\u2019s not quite as flexible as direct HTML editing.<\/p>\n<div id=\"attachment_2610\" style=\"width: 310px\" class=\"wp-caption alignright\"><a title=\"Use the available options to customize your template's layout, colors, fonts and other details.\" href=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.57.12.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2610\" class=\"wp-image-2610 size-medium\" src=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.57.12-300x252.png\" alt=\"\" width=\"300\" height=\"252\" srcset=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.57.12-300x252.png 300w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.57.12-1024x859.png 1024w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.57.12.png 1239w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2610\" class=\"wp-caption-text\"><i>The template builder<\/i><\/p><\/div>\n<p>The template builder is available via <em>Templates<\/em> &gt; <em>Gallery<\/em>. Please select one of the available designs as a starting point; as you progress through the template builder, you&#8217;ll be able to customize many properties such as logo, colors, fonts, and structure.<\/p>\n<p><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>It\u2019s <em>not<\/em> possible to import an HTML template file and then modify it using the template builder.<\/p>\n<p><strong>Take one of the available free default templates and modify the code manually<\/strong>: Campaign Monitor, our technical service provider, offers many free HTML templates that can be downloaded and modified to your liking. They include all the necessary code, so all you need to do is change the visuals the way you wish.<br \/>\nPreview them here: <a href=\"http:\/\/www.campaignmonitor.com\/templates\/all\/\">http:\/\/www.campaignmonitor.com\/templates\/all\/<\/a><br \/>\nDownload them directly here: <a href=\"http:\/\/i3.campaignmonitor.com\/assets\/files\/templates\/complete_package-updated.zip\">http:\/\/i3.campaignmonitor.com\/assets\/files\/templates\/complete_package-updated.zip<br \/>\n<\/a>To import your template, open the Campaign tool, go to <em>Templates<\/em> &gt; <em>Import <\/em>and follow the instructions. All images must be uploaded as a single ZIP file. The Campaign tool will alert you in case it detects any irregularities during the import.<\/p>\n<div id=\"attachment_2611\" style=\"width: 310px\" class=\"wp-caption alignright\"><a title=\"Open the Templates tab to add a new template.\" href=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.58.11.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2611\" class=\"wp-image-2611 size-medium\" src=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.58.11-300x252.png\" alt=\"\" width=\"300\" height=\"252\" srcset=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.58.11-300x252.png 300w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.58.11-1024x859.png 1024w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-16.58.11.png 1239w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2611\" class=\"wp-caption-text\"><em>Importing a template<\/em><\/p><\/div>\n<p><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>At least basic HTML and\/or image modifications skills will be required to change the templates in order to customize them. If you&#8217;re not comfortable making these modifications yourself, we would suggest commissioning the work from an experienced programmer\/designer.<\/p>\n<p><strong>Create your own template from scratch<\/strong> (or from an existing HTML email template), incorporating the necessary Campaign Monitor-specific HTML tags, then import it into the Campaign tool. The Campaign tool will validate your template during upload and point out any deficiencies.<br \/>\nMore information on the non-standard tags that can or need to be included in a template can be found here: <a href=\"http:\/\/www.campaignmonitor.com\/create\/editable-content\/\">http:\/\/www.campaignmonitor.com\/create\/editable-content\/<\/a><br \/>\nTo import your template, open the Campaign tool, go to <em>Templates<\/em> &gt; <em>Import <\/em>and follow the instructions. All images must be uploaded as a single ZIP file. The Campaign tool will alert you in case it detects any irregularities during the import.<\/p>\n<p><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa fa-hand-point-right circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>If you&#8217;ve got a finished design at hand or your designers can create one, but you need additional support in creating a usable HTML template customized for the Campaign tool, we would suggest commissioning the work from an experienced programmer\/designer.<\/p>\n<p><i class=\"fb-icon-element-5 fb-icon-element fontawesome-icon fa fa-play circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>Try, for example,\u00a0<a href=\"http:\/\/www.freelancer.com\">http:\/\/www.freelancer.com<\/a> or <a href=\"http:\/\/www.upwork.com\">http:\/\/www.upwork.com<\/a>.<\/p>\n<h3>Using Contacts Groups to predefine groups of recipients<\/h3>\n<div id=\"attachment_3485\" style=\"width: 310px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3485\" class=\"wp-image-3485 size-medium\" src=\"https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-300x217.png\" alt=\"\" width=\"300\" height=\"217\" srcset=\"https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-200x144.png 200w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-300x217.png 300w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-400x289.png 400w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-600x433.png 600w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-768x555.png 768w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-800x578.png 800w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-1024x740.png 1024w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49-1200x867.png 1200w, https:\/\/mediastore.support\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-30-at-10.36.49.png 1668w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-3485\" class=\"wp-caption-text\"><i>Contacts Groups on your MediaStore platform<\/i><\/p><\/div>\n<p><strong>Contacts Groups<\/strong> within MediaStore are designed to <strong>define recipient lists in the Campaign tool<\/strong>. Go to <em>Groups<\/em> &gt; <em>Contacts<\/em> in order to view the Groups at your disposal or to create a new Group (using the <em>Add New<\/em> button).<\/p>\n<p>You can add new people to an existing Contacts Group by opening it, navigating to its <em>Users<\/em> tab and using the <em>Add<\/em> dialog. Alternatively, you may use the <em>Clients<\/em> &gt; <em>Users<\/em> section and use <em>Actions<\/em> &gt; <em>Add to Group<\/em> from there.<\/p>\n<p class=\"size-medium wp-image-1693 \">All Groups in <em>Groups<\/em> &gt; <em>Contacts<\/em> are <strong>automatically synchronized\u00a0with the Campaign Tool<\/strong>, meaning that these Groups can be used to maintain up-to-date recipient lists directly in MediaStore. In the Campaign tool, view the <em>Lists &amp; Subscribers<\/em> tab for an overview of all currently synchronized contacts and lists.<\/p>\n<p><i class=\"fb-icon-element-6 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>If your updated data from the Clients section in MediaStore doesn&#8217;t immediately appear in the Campaign tool, please be patient as it may take a while for the data to be synchronized. The sync process from MediaStore to the Campaign tool will usually take place hourly.<\/p>\n<div id=\"attachment_2612\" style=\"width: 310px\" class=\"wp-caption alignright\"><a title=\"All current Lists in MediaStore are synchronized to the Campaign tool, where they can be used to send campaigns.\" href=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-17.02.01.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2612\" class=\"wp-image-2612 size-medium\" src=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-17.02.01-300x252.png\" alt=\"\" width=\"300\" height=\"252\" srcset=\"https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-17.02.01-300x252.png 300w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-17.02.01-1024x859.png 1024w, https:\/\/mediastore.support\/wp-content\/uploads\/2013\/09\/Screen-Shot-2015-09-17-at-17.02.01.png 1239w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2612\" class=\"wp-caption-text\"><i>The Lists &amp; Subscribers view<\/i><\/p><\/div>\n<p><i class=\"fb-icon-element-7 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>Synchronization is generally set up one way from MediaStore to the Campaign tool.<\/p>\n<h3>Setting up and sending campaigns<\/h3>\n<p>Within the Campaign tool, click <em>Create a new campaign<\/em> in the <em>Overview<\/em> tab (or use the <em>Campaigns<\/em> tab) to <strong>set up a new campaign<\/strong>. You can choose from any drafts you have previously created, or create a new campaign from scratch. A step-by-step wizard will take you through the process: you\u2019ll merely have to define Campaign, Content, Recipients and Delivery. Along the way, you will be able to use the templates and recipient lists you have previously set up.<\/p>\n<p><i class=\"fb-icon-element-8 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>If your campaign template cannot be modified and filled with content to your exact liking, most likely the template is missing the necessary Campaign Monitor-specific HTML tags at that position. To remedy this, the template needs to be edited accordingly and and then updated (using <em>Templates<\/em> &gt; settings icon &gt; <em>Update<\/em>).<\/p>\n<p><i class=\"fb-icon-element-9 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>It is <em>not<\/em> possible to add content directly from MediaStore to a newsletter (in a similar way to Selections).<\/p>\n<p><i class=\"fb-icon-element-10 fb-icon-element fontawesome-icon fa fa-exclamation-circle circle-no fusion-text-flow\" style=\"--awb-iconcolor:#E3001B;--awb-iconcolor-hover:#E3001B;--awb-font-size:10px;--awb-margin-right:5px;\"><\/i>If you are not receiving campaign emails sent to yourself, you may need to have the following outgoing email servers whitelisted in your IT infrastructure: <a href=\"https:\/\/help.campaignmonitor.com\/whitelist-campaign-monitors-addresses\">https:\/\/help.campaignmonitor.com\/whitelist-campaign-monitors-addresses<\/a><\/p>\n<h3>Viewing statistics for your campaign<\/h3>\n<p>In the <em>Campaigns<\/em> tab, open any previously sent campaign to view detailed reports. Here, open the individual links to determine e.g. opens by region or click-through rates by individual link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Campaign tool: introduction If you would like to add  [&#8230;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[490,414],"tags":[57,82,32,489,201,58,204,239,205],"class_list":["post-3483","post","type-post","status-publish","format-standard","hentry","category-v2-additional-marketing-tools","category-v2-user-guide","tag-campaign","tag-contacts","tag-email","tag-mailing","tag-monitor","tag-newsletter","tag-subscribe","tag-template","tag-unsubscribe"],"_links":{"self":[{"href":"https:\/\/mediastore.support\/index.php?rest_route=\/wp\/v2\/posts\/3483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediastore.support\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediastore.support\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediastore.support\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediastore.support\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3483"}],"version-history":[{"count":7,"href":"https:\/\/mediastore.support\/index.php?rest_route=\/wp\/v2\/posts\/3483\/revisions"}],"predecessor-version":[{"id":4189,"href":"https:\/\/mediastore.support\/index.php?rest_route=\/wp\/v2\/posts\/3483\/revisions\/4189"}],"wp:attachment":[{"href":"https:\/\/mediastore.support\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediastore.support\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediastore.support\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}